Shop small this season
The holiday season is officially here; string up some festive lights and warm up the hot cocoa! I’ve always loved this time of year for the energy that it brings into the world. No matter if I’m at work, shopping in Walmart or waiting in a doctor’s office, there’s just a new sense of energy and excitement in the air. I love it!
As the holiday shopping season begins and the thought of Black Friday plans really start taking shape, it’s important to make plans for where our gifts come from. As you make your gift list for family and friends (and check it twice), I want to challenge you to purchase some of those items from a small business.
When you purchase from a small, grass-roots business, you are supporting a dream, a family, and so much more. A real person is there to serve you and guide you in your gift giving adventure. Someone has thoughtfully curated those items you see in the shop so that you can provide a gift they’ll remember for years to come. Here are some ways you can support small businesses this holiday season.
Purchase from them - It seems obvious, but choosing to buy a sweater from a small boutique in your hometown vs. a large department store or choosing to buy hair products as a stocking stuffer from your hairdresser and not the online beauty store can provide double the cheer. The purchase of that one item helps the owner purchase their own holiday gifts to give to friends and family - how special!
Share a review - Whether it’s an Etsy store or a real brick and mortar, sharing a review on their page helps others learn about what they provide to the community. Even if you can’t support them monetarily this holiday season, sharing a good review can boost their sales and help them be found by other shoppers looking for their items.
Engage on social media - Similar to number 2, engage with the shop or store on social media so that others can learn about the items they sell. Something as simple as commenting on a few posts can increase the reach of their photos and promotions. If you loved your experience with them, tag them in a photo and share about it!
Visit craft shows - Holiday markets are such a fun part of the season. Whether there is handmade vendors or direct-sales businesses, you can find a great gift for the friend or family member, while supporting someone else’s business. Most holiday markets also usually benefit a part of the community - whether you need to donate a coat or enter a raffle drawing, you’re supporting members of your community and that’s amazing!
It can be such a special and exciting time of year, so be sure to spread some cheer to the small businesses you love. They will be forever grateful!